According to Jorge del Bosque, VP Innovation & Business Development in Olozfera, in its presentation at the 7th National Congress of Marketing, Mexico is one of the markets that most strongly promotes entrepreneurship initiatives, which means both new opportunities and new challenges for the marketing industry.
"Every time there is more start-up in Mexico; it is an epicenter of entrepreneurship ", according to the speaker, which opens the market with differentiated opportunities to apply and exploit creativity in favor of the dynamism of value chains.
In this sense, when talking about a start-up, the mobile terrain puts great opportunities on the table to do much with smaller investments than other channels imply.
We must remember that, as indicated by the Forest, a start-up has "limited resources, little budget, are very dynamic and maintain a constant search for investors (funding rounds)", needs that can be met through various solutions mobile
The representative of Olozfera shared with the attendees of the event 10 key points in the development of a mobile strategy focused on a start-up:
Optimize your website to smaller screens: Do not forget that 66 percent of users do not return to a website if the mobile experience is not good.
1-Optimizes for most devices: attacks different platforms and channels, not everything is smartphones.
2-Use e-mail marketing: Because the opening of a mail works as a viable and valuable resource to identify and better target the target.
3-Program your offers: depending on the needs, habits and behavior of the audience you want to reach.
4-Use Social Ads: To optimize the growth, recognition and use of mobile solutions that the start-up proposes.
5-Create ads for mobile in Google Adwords: remember that most searches for information focused on solving specific situations start in search engines and through mobile devices.
6-Capitalizes local searches: They can be the best differentiator because it can balance the competition with large companies through closeness to the consumer.
7-Take advantage of the push notification: Always sent with a precise background insight, adapted to the demands or demands of the target at particular times.
8-Develop a program of attraction of investors and public relations: Generates a healthy controversy with opinion leaders that supposes a greater scope of the brand organically. Maintaining the reputation of founders and co-founders is also vital at this point, as it is not only the business offer of the company, the people behind them need to have a good reputation - both online and offline - to increase investments and gain the presence of the market.
9-Create content and inbound marketing in an intelligent way: considering the formats-short and more interactive-that the mobile sector demands, as well as related topics that are capable of extending the vision of the audiences on what the company offers beyond the commercial offer.
